How agencies really sell AEO/GEO.

"In nearly three decades of doing this, measurement has never lagged this far behind the channel. I can show a client we're cited in ChatGPT and Perplexity, but tying that citation to a phone call or a signed contract is still guesswork."

"Clients don't understand what it is and think that because they did the SEO work to appear in search that it is enough. Expect to do a lot of educating unless the client specifically asks for it."

"Get started exploring the industry and service now so you can at least speak to it with clients, instead of scrambling when they bring it to the table first."

"The pace of change is very fast, which means re-evaluating best practices and testing much more often to achieve the best results for clients. Integrate testing new practices within the agency workflow."

"Understand how AEO is being measured in their respected industries, for example, beauty search engines ranking: Google, Amazon, Sephora/Ulta, Chat GPT, retailer sites, DTC"

"Knowing what moves the needle the most and doing that mainly. To keep experimenting and testing as much as possible."

"This touches far more than just SEO. AI Visibility impacts content marketing, paid ads, social media, and more. This is a dramatic shift that will decide which agencies survive the next few years or which ones will be replaced by AI. Your years of strategic experience and execution gives you the judgement and intuition that AI alone cannot match. This isn't guaranteed for the foreseeable future so dig in and establish yourself in this new world now."

"Keep testing different things to see what works, each LLM is using a different formula but the basics all still matter. Write copy that both AI and humans love and have your clients brands across all socials, relevant sites and directories. Keep your reviews high and answer customers, make it easy for LLM to scrape this data for your clients."