Swati Laad
Malay Srivastava

Senior Project Manager

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About

Experience

10+ Yrs

Location

India

Availability

Available for work

Timezone

IST · Global overlap
Sr. Project Manager with 10+ years leading Web and Digital engagements for Fortune 500 brands, D2C companies and global agency clients - single point of accountability from discovery to growth.
Professional Summary

I'm a Sr. Project Manager with 10+ years leading Web and Digital engagements for Fortune 500 brands and high-growth D2C companies, owning discovery through delivery and growth.

Challenge

Client discovery conversations were often ambiguous, making it hard to translate stakeholder input into clear, build-ready scope across design, dev, and marketing teams.

Solution

I use AI to synthesize discovery calls into BRDs and acceptance criteria, stress-test scope for edge cases, and build rapid prototypes so clients can visualize solutions early.

Impact

Consistent on-time, in-scope, on-budget delivery across accounts, with AI-driven QA, reporting, and retrospectives compounding process improvements over time.

Role & Responsibilities
Senior Project Manager
  • Single point of accountability from discovery to growth
  • Custom builds across WordPress, Shopify, Headless CMS
  • Integrated rollouts: SEO, SEM, Paid Media, Email, Social, CRO
  • Consistent delivery on time, in scope, and on budget
  • Synthesizes discovery calls into BRDs & acceptance criteria
  • Stress-tests scope for edge cases before sprints
  • AI-generated release notes, QA checklists & retros
  • LLM-driven weekly status reports & exec dashboards
SKILLSETS / Tools
Jira
Jira
ClickUp
ClickUp
Asana
Asana
Monday
Monday
Wrike
Wrike
Trello
Trello
Proofhub
Proofhub
Slack
Slack
MS Teams
MS Teams
Confluence
Confluence
Docker
BugHerd
Hotjar
Hotjar
ChatGPT
ChatGPT
Claude.ai
Claude.ai
Interests
Reading
Reads leadership & process-improvement books
Running
Runs regularly to stay sharp under delivery pressure
Mentoring
Enjoys mentoring junior PMs on scoping & client comms
Photography
Casual travel & street photography
Featured Case Study
Methodology Tailored to the Project

Malay runsAgile/Scrumfor iterative web and product builds with backlog grooming, sprint planning, daily stand-ups, demos and retros.

Waterfallis used for fixed-scope brand launches, migrations and compliance-heavy builds where predictability matters most, whileKanbansupports ongoing marketing operations and BAU engagements.

A Hybrid Deliverymodel runs Agile execution inside Waterfall milestones for enterprise web + marketing rollouts, backed by story-point estimation, dependency mapping, quality gates and structured sign-offs before release.