Amrit Lal
Amrit Lal

SEO Strategist, Organic Growth & AI Search

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About

Experience

7+ Yrs

Location

Mohali, Punjab, India

Availability

Available for work

Timezone

IST · Global overlap
Technical SEO practitioner who works the unglamorous layer: crawl, structure, and the fixes that move rankings.
Professional Summary

I'm an SEO Strategist at Mavlers with expertise in organic growth, technical SEO, and AI-driven search optimization, focused on sustainable, scalable results.

Challenge

Brands needed to improve organic rankings and search performance while adapting SEO strategy for AI Overviews and generative search discovery.

Solution

I conducted technical SEO audits, keyword research, and competitor analysis, building growth-focused campaigns aligned with evolving AI-powered search behavior.

Impact

Improved organic visibility and search performance, supporting sustainable growth aligned with modern AI search ecosystems.

Role & Responsibilities
SEO Strategist
  • Technical SEO audits and fix prioritization
  • Keyword research and competitor analysis
  • On-page and off-page optimization
  • Content optimization for search intent
  • Link building and outreach
  • Search analytics and performance reporting
  • AI Overview and generative search optimization
  • Cross-functional execution with content and dev teams
SKILLSETS / Tools
HubSpot CMS
Technical SEO
Webflow
AI & LLM Search
Webflow
Google Analytics
CSS3/SASS
Google Search Console
HTML5
Ahrefs
GoHighLevel
Semrush
Bootstrap
Screaming Frog
jQuery
On-Page SEO
Tailwind CSS
Link Building
ChatGPT
SEO Automation
Interests
Football
Weekend five-a-side.
Tech Tinkering
Automating repetitive SEO tasks.
Fix the Foundation
“You cannot content your way out of a broken site.”
Featured Case Study
Fixed the foundation first

We tackled technical SEO issues across crawling, indexing, site structure, and performance to create a stronger search foundation and unlock organic growth.

Delivery Principle: Fix the fundamentals before scaling growth.